Case Studies
Below you will find some of our success stories.
Facebook Ads for Online Medical Training Academy
Overview
The client, an online medical course academy, offers a 6-month course for qualified medical professionals and sought to generate leads via social media. They faced challenges in targeting precision, high initial cost per lead (CPL), and converting landing page visitors who did not complete the forms.
About the Client
The client, offers an online medical jobs training for qualified medical professionals in USA. They provide various training programs for medical professionals
Problem Statement
The initial challenge was to target medical professionals on Meta platforms effectively. This endeavor proved to be both challenging and expensive.
Goals
The primary goal was to generate qualified leads for the 6-month online medical course, and maintaining a cost effective strategy for the future leads.
Strategy
The campaign ran for 2 months.
We implemented a comprehensive ad campaign utilizing a variety of creative options, including video reels, testimonials, and images to highlight the benefits of the course. Three ad sets were tested, incorporating broad and Advantage Plus audience setups to optimize reach. A conversion-focused campaign was created with a landing page funnel to track all activities, and Calendly was integrated with pixel installation for seamless appointment scheduling. Additionally, we retargeted audiences who visited the appointment page but did not complete the form, effectively re-engaging potential leads.
Best Performing Ads
The best-performing ads were static image ads with conversion ads. Remarketing and lookalike audiences were applied, leading to optimized creative performance.
Detailed Results
The campaign successfully generated over 170 course appointments, with the average cost per lead (CPL) reduced to $12-$13. Initially, the CPL was approximately $49. By optimizing the campaign through custom audience targeting and bid cap adjustments, the CPL was significantly reduced to an average of $12-$13.
Final Outcome
The campaign successfully generated over 170 qualified course appointments within the 2-month period with the cost effective CPL of $11.43.
Conclusion
This case study demonstrates the efficacy of a well planned and executed social media campaign for targeting a niche audience. Through continuous optimization and strategic retargeting, the campaign achieved a remarkable reduction in CPL while generating a significant number of qualified leads. This approach can serve as a model for similar campaigns aiming to target specific professional groups in a cost-effective manner.
How SEO Increased business for a Medical Clinic
Overview
This case study delves into the journey of a renowned cosmetic treatment clinic based in Athens, Georgia, US. Their goal was to bolster their online presence and attract more customers through the power of search engine optimization (SEO). This outlines the strategies implemented and the remarkable results attained within a specified timeframe.
About the Client
The founder of the cosmetic treatment clinic is a board-certified plastic surgeon who has helped countless patients achieve their aesthetic goals. As the only board-certified plastic surgeon in the area, she brings a woman’s perspective and expertise to help her patients achieve excellent outcomes. Fluent in English and Spanish, she has extensive surgical training and is an active member of the prestigious American Society for Aesthetic Plastic Surgery.
Problem Statement
Despite offering top-quality services, the clinic faced challenges with low online visibility and attracting new customers within a competitive market. Their website struggled with poor rankings in search results, resulting in low traffic and fewer inquiries.
Goals
The primary goal was to improve the online visibility of the cosmetic surgery clinic through Search Engine Optimization (SEO). The focus was on improving rankings for key search terms that potential patients are likely to use when searching for cosmetic procedures.
Strategy
To reach the client's objectives, we implemented several SEO strategies. We began with comprehensive keyword research to identify relevant terms and optimize website content. We created blog posts, service pages, and educational materials to strengthen the clinic's authority. For local SEO, we optimized the Google Business Profile listing, encouraged positive customer reviews, and ensured consistent NAP (Name, Address, Phone number) information. Additionally, we made key technical SEO improvements, including boosting website speed and mobile responsiveness, fixing broken links, ensuring proper indexing, and using schema markup to improve search engine understanding.
Best Performing Ads
The best-performing ads were static image ads with conversion ads. Remarketing and lookalike audiences were applied, leading to optimized creative performance.
Detailed Results
The data reveals significant advancements in search engine rankings across all targeted keywords. For instance, "best breast reduction surgeons near me" soared from rank 100 to 1, resulting in a considerable surge in visibility and traffic. Similarly, keywords such as "best gynecomastia surgeon near me" and "best tummy tuck surgeon" experienced notable ranking escalations.
Final Outcome
These improvements were accompanied by a dramatic 61.08% increase in website traffic. Additionally, the clinic’s appearance in search results doubled, with a 110% increase in impressions, highlighting the enhanced visibility achieved through these efforts.
Conclusion
The SEO efforts led to a successful enhancement of the clinic's online visibility, significantly improving their rankings, traffic, and impressions. This not only boosted the clinic's digital presence but also contributed to a higher rate of patient inquiries and appointments.
Google Ads help Construction Company Optimization
Overview
This case study outlines a year-long effort focused on optimizing Google Ads campaigns to drive more qualified leads and support business growth for a luxury construction and renovation company.
About the Client
The client specializes in creating luxury spaces and has rapidly grown due to their reputation for delivering high-quality work, meticulous attention to detail, and exceptional customer service. Their services include kitchen remodels, bathroom renovations, custom decks, new build additions, finished basements, and bespoke projects.
Problem Statement
The primary challenge was generating high-quality leads while minimizing the cost per conversion (CPC).
Goals
The client’s goal was to increase the number of qualified leads to fuel business growth while keeping the cost per lead (CPL) as low as possible.
Strategy
Initially, we launched the campaign with a manual CPC bidding strategy, but the number of conversions was lower than expected. To improve performance, we revised the ad copies, added high-intent keywords, and switched the bidding strategy from manual CPC to maximize conversions. This change resulted in a 73% increase in conversion rate and a 17% improvement in click-through rate (CTR), generating 982 leads within the first 6 months.
Best Performing Ads
The best-performing ad featured Responsive Search Ads (RSA) with calls to action like "Call and lead forms." It was optimized for visibility and engagement, which significantly boosted overall lead generation.
Detailed Results
Our strategic campaign optimization and continuous performance monitoring delivered outstanding results. We successfully increased the number of leads while reducing the CPL. By implementing automated bidding strategies and considering business models and seasonal variations, we achieved substantial improvements in lead quality and cost efficiency.
Final Outcome
Specifically, we increased lead generation from 567 leads in the initial months to 982 leads in the later months.
Conclusion
Through a strategic and data-driven approach to Google Ads management, the client experienced significant growth in lead generation while effectively managing and reducing costs. This case study highlights the effectiveness of targeted advertising and continuous optimization in achieving business growth objectives.
Elite Events BC
Services Provided: Website and updates, SEO, Facebook & Instagram Ads
Company Profile & Background
Elite Events BC is an event services company in Kamloops, BC, Canada that was pursuing growth in expanding their services to offer bartending for weddings and events. They wanted to raise awareness of their new service and book more bartending jobs.
The Challenge
Although an established Event Planning company in Kamloops and the area, Elite Events BC wanted to raise awareness of the new services they offer, as to become the leading service provider for bartending in their area. The company’s website, which we built initially, needed re-organization and content to include the new service.
The Solution
Elite Marketing Projects team members started with changes to the website, including SEO friendly content, and overtime replacing stock photos with original photos of the company’s bartenders at work.
The next step was SEO services that gave the company a huge boost in organic search traffic. Elite Marketing Projects also ran Facebook & Instagram ads, while implementing a variety of tracking tools on the website and on Facebook which allowed the creation of targeted audiences looking for bartending services when advertising on Facebook & Instagram.
The Result
Organic traffic to Elite Events BC website increased by 652% since we stepped in, with one-third of visitors looking for bartending services. The company’s revenue had tripled since the work we did, and the targeting audience tools continue to work collecting data for an ongoing success with their Facebook & Instagram advertisements.
The New Better Me
Services Provided: Website, Social Media Management & Engagement, TikTok Ads
Company Profile & Background
The New Better Me is a Canadian online blog on health and wellbeing, that also does affiliate marketing. While based out of Canada, The New Better Me’s audiences are in the US and all over the world.
The Challenge
The New Better Me was a new company when we first started helping them. We built their blog website, but not long after that they came back because they had a new challenge ahead of them: to grow their presence online. For an affiliate marketer online reach is paramount, and followers are a deciding factor when meeting the criteria required to become part of some lucrative affiliate programs. They also wanted to grow their TikTok audience to min of 1,000 followers so they can monetize by going live.
The Solution
Elite Marketing Projects stepped in to grow the social media following of the company. As time was ticking on on some of the affiliate programs they had applied to, the company needed help and fast. Elite Marketing Projects started with Social Media Management and Engagement Services immediately. The company’s preferred social media was Facebook and TikTok. We managed to grow their Facebook audience from 54 followers to over 2,000 followers in 1 year with our Elite Premium Social Media & Engagement Plan. In addition, we grew their TikTok audience to over 1,000 by using TikTok ads.
The Result
The New Better Me reached their quota of followers for 2 of the affiliate marketing platforms, they were in jeopardy of losing! They still have a very engaged audience on Facebook. As a result of our social media management and engagement work, their website traffic increased by 282% as well. They can go live on TikTok whenever they want.
Kamloops & District Elizabeth Fry Society
Services Provided: Social Media Management & Engagement
Organization & Background
Kamloops & District Elizabeth Fry Society is a non-profitable, charitable organization providing services to people who are or could be criminalized, with an emphasis on the needs of women and youth. The Society provides education, advocacy, capacity building and safe, secure affordable housing.
The Challenge
Kamloops EFry’s challenge was that during COVID-19 pandemic, and the subsequent cancellation of in-person events, they had lost an important opportunity to be in touch with the community. They were finding it difficult to raise awareness of their programs and services in a world that was changing too fast. The organization had to change direction and increase their online presence, which would help not only the community but to achieve their fundraising goals.
The Solution
Elena implemented a Social Media Management and Engagement strategy for Kamloops EFry.
The Result
Regular posting, and engagement on Facebook & Instagram delivered a growth of 154% growth of followers on Instagram, and 74% followers growth on Facebook within a year. We also ran local influencer campaigns that contributed to growth of local reach and donations. Thanks to our outstanding social media skills, Kamloops EFry was able to make it through the difficult pandemic times more confident than ever that their community needs them and supports them.