Case Studies from the Top Marketing Agency in Kamloops
See how our clients are growing with help from Elite Marketing Projects, a trusted local SEO company in Kamloops. From strategic Facebook ads to high-converting web design in Kamloops & beyond, our case studies show what’s possible when smart marketing meets real results.
Getting Elite Events BC into AI Overview for Bartending in Salmon Arm
Service Provided
Website Updates & on-site SEO
Blog Articles & Content Writing
Social Media Posting
Overview
Elite Events BC, a Kamloops-based event planning company offering mobile bartending services, was already serving weddings and events throughout Salmon Arm, Merritt, and Kamloops. However, despite their presence in the area, Google’s AI Overview wasn’t recognizing or citing them for relevant searches - especially around bartending services in Salmon Arm.
About the Client
Elite Events BC is a well-established wedding and event planning company based in Kamloops. In 2022, they expanded their offerings to include mobile bartending services for weddings, corporate parties, and private events across the region.
The Challenge
While Elite Events BC had a growing reputation and real experience bartending in the Salmon Arm area, they weren’t showing up in AI Overview search results - specifically for terms like “bartending in Salmon Arm.” As bartending was a newer service under their brand, they were now competing with vendors who had been ranking and referenced for much longer.
Even with consistent work on traditional SEO, the business was being overlooked by AI-driven search tools.
Goals
To get Elite Events BC cited in Google’s AI Overview for bartending-related searches in Salmon Arm.
Strategy
Elite Marketing Projects implemented a focused, AI-aware local SEO strategy:
- Researched and integrated localized SEO keywords across their website (e.g., “bartending Salmon Arm”)
- Posted a social video on Facebook & Instagram showing the team actively bartending at a real Salmon Arm Garden Party
- Wrote a keyword-rich blog post highlighting that same event, tying in relevant local phrases and service details
- Ensured the site content and media were formatted in an AI Overview–friendly way, prioritizing clarity, authority, and relevance
The Results
Within just 3 days, Elite Events BC began appearing in AI Overview search results for multiple bartending-related queries in Salmon Arm.
Their visibility in Google’s AI summaries not only improved SEO performance, but also positioned them as a credible, cited service provider in a highly competitive area.
Helping Elite Events BC Become a Go-To Bartending Service in Kamloops and Beyond
Services Provided
Website Updates & SEO
Facebook & Instagram Ads
Audience Targeting & Tracking Setup
About the Client
Elite Events BC is a Kamloops-based event services company best known for wedding and event planning. In 2022, they expanded their offerings to include mobile bartending services for weddings, corporate events, and private functions throughout Kamloops, Salmon Arm, and Merritt. With a solid reputation already in place for planning, the company now aimed to build that same visibility and trust around their bartending services.
Problem Statement
Although Elite Events BC was an established name in event planning, their new bartending service needed more visibility to compete with long-time vendors in the region. Their website, which Elite Marketing Projects originally built, needed a content overhaul to properly showcase the new offering. Plus, the brand needed a strategy to boost awareness and drive targeted leads—especially through social media.
The Solution
We began by restructuring and updating their website with SEO-friendly content that highlighted bartending services. Over time, we replaced generic stock images with real photos of the Elite Events BC team bartending at actual events—adding authenticity and trust.
Next came a tailored SEO strategy, which dramatically improved their organic search performance—particularly for bartending-related searches.
To supercharge results, we launched targeted Facebook and Instagram ad campaigns. By installing advanced tracking tools on the website and social platforms, we built custom audiences of people actively searching for or engaging with wedding bartending content. These audiences became the foundation for high-performing ads.
The Results
📈
652% increase in organic website traffic since our strategy launched
🥂
One-third of site visitors now search specifically for bartending services
💰
Revenue tripled, driven by a mix of organic visibility and social ad conversions
🎯
Targeted ad audiences continue collecting valuable data for ongoing success
Growing The New Better Me’s Social Following to Meet Affiliate Program Goals
Services Provided
Web Design & Launch
Social Media Management & Engagement
TikTok Advertising
About the Client
The New Better Me is a Canadian health and wellness blog focused on lifestyle content and affiliate marketing. While based in Canada, the brand’s audience spans the U.S. and international markets, relying heavily on online visibility to qualify for affiliate partnerships.
Problem Statement
When The New Better Me first came to Elite Marketing Projects, they were just getting started. We built their blog website from scratch - but as the business grew, so did their goals.
To qualify for certain high-earning affiliate programs, they needed to increase their social media following quickly. Specifically, they wanted to:
- Reach 1,000 followers on TikTok to unlock monetization through live streaming
- Grow their overall online presence to meet minimum follower requirements for two major affiliate platforms
Time was tight - and online reach was critical.
The Solution
Our team jumped in with a strategic social media growth plan, focusing on Facebook and TikTok, their top platforms.
We launched our Elite Premium Social Media & Engagement Plan, providing hands-on management and daily engagement strategies to organically grow their Facebook presence. In just 12 months, we took their page from 54 to over 2,000 engaged followers.
To accelerate growth on TikTok, we deployed highly targeted ad campaigns, which helped the brand hit the 1,000-follower mark required for monetization.
The Results
📈
282% increase in website traffic as a result of social engagement
👥
Facebook audience grew from 54 to 2,000+ in one year
🎥
TikTok hit 1,000+ followers, unlocking live-streaming features
✅ Successfully met affiliate program follower quotas, preserving earning opportunities
The New Better Me now had an active, loyal audience - and the tools to keep growing.
Facebook Ads for Online Medical Training Academy
Overview
The client, an online medical course academy, offers a 6-month course for qualified medical professionals and sought to generate leads via social media. They faced challenges in targeting precision, high initial cost per lead (CPL), and converting landing page visitors who did not complete the forms.
About the Client
The client, offers an online medical jobs training for qualified medical professionals in USA. They provide various training programs for medical professionals
Problem Statement
The initial challenge was to target medical professionals on Meta platforms effectively. This endeavor proved to be both challenging and expensive.
Goals
The primary goal was to generate qualified leads for the 6-month online medical course, and maintaining a cost effective strategy for the future leads.
Strategy
The campaign ran for 2 months.
We implemented a comprehensive ad campaign utilizing a variety of creative options, including video reels, testimonials, and images to highlight the benefits of the course. Three ad sets were tested, incorporating broad and Advantage Plus audience setups to optimize reach. A conversion-focused campaign was created with a landing page funnel to track all activities, and Calendly was integrated with pixel installation for seamless appointment scheduling. Additionally, we retargeted audiences who visited the appointment page but did not complete the form, effectively re-engaging potential leads.
Best Performing Ads
The best-performing ads were static image ads with conversion ads. Remarketing and lookalike audiences were applied, leading to optimized creative performance.
Detailed Results
The campaign successfully generated over 170 course appointments, with the average cost per lead (CPL) reduced to $12-$13. Initially, the CPL was approximately $49. By optimizing the campaign through custom audience targeting and bid cap adjustments, the CPL was significantly reduced to an average of $12-$13.
Final Outcome
The campaign successfully generated over 170 qualified course appointments within the 2-month period with the cost effective CPL of $11.43.
Conclusion
This case study demonstrates the efficacy of a well planned and executed social media campaign for targeting a niche audience. Through continuous optimization and strategic retargeting, the campaign achieved a remarkable reduction in CPL while generating a significant number of qualified leads. This approach can serve as a model for similar campaigns aiming to target specific professional groups in a cost-effective manner.
How SEO Increased business for a Medical Clinic
Overview
This case study delves into the journey of a renowned cosmetic treatment clinic based in Athens, Georgia, US. Their goal was to bolster their online presence and attract more customers through the power of search engine optimization (SEO). This outlines the strategies implemented and the remarkable results attained within a specified timeframe.
About the Client
The founder of the cosmetic treatment clinic is a board-certified plastic surgeon who has helped countless patients achieve their aesthetic goals. As the only board-certified plastic surgeon in the area, she brings a woman’s perspective and expertise to help her patients achieve excellent outcomes. Fluent in English and Spanish, she has extensive surgical training and is an active member of the prestigious American Society for Aesthetic Plastic Surgery.
Problem Statement
Despite offering top-quality services, the clinic faced challenges with low online visibility and attracting new customers within a competitive market. Their website struggled with poor rankings in search results, resulting in low traffic and fewer inquiries.
Goals
The primary goal was to improve the online visibility of the cosmetic surgery clinic through Search Engine Optimization (SEO). The focus was on improving rankings for key search terms that potential patients are likely to use when searching for cosmetic procedures.
Strategy
To reach the client's objectives, we implemented several SEO strategies. We began with comprehensive keyword research to identify relevant terms and optimize website content. We created blog posts, service pages, and educational materials to strengthen the clinic's authority. For local SEO, we optimized the Google Business Profile listing, encouraged positive customer reviews, and ensured consistent NAP (Name, Address, Phone number) information. Additionally, we made key technical SEO improvements, including boosting website speed and mobile responsiveness, fixing broken links, ensuring proper indexing, and using schema markup to improve search engine understanding.
Best Performing Ads
The best-performing ads were static image ads with conversion ads. Remarketing and lookalike audiences were applied, leading to optimized creative performance.
Detailed Results
The data reveals significant advancements in search engine rankings across all targeted keywords. For instance, "best breast reduction surgeons near me" soared from rank 100 to 1, resulting in a considerable surge in visibility and traffic. Similarly, keywords such as "best gynecomastia surgeon near me" and "best tummy tuck surgeon" experienced notable ranking escalations.
Final Outcome
These improvements were accompanied by a dramatic 61.08% increase in website traffic. Additionally, the clinic’s appearance in search results doubled, with a 110% increase in impressions, highlighting the enhanced visibility achieved through these efforts.
Conclusion
The SEO efforts led to a successful enhancement of the clinic's online visibility, significantly improving their rankings, traffic, and impressions. This not only boosted the clinic's digital presence but also contributed to a higher rate of patient inquiries and appointments.
Google Ads help Construction Company Optimization
Overview
This case study outlines a year-long effort focused on optimizing Google Ads campaigns to drive more qualified leads and support business growth for a luxury construction and renovation company.
About the Client
The client specializes in creating luxury spaces and has rapidly grown due to their reputation for delivering high-quality work, meticulous attention to detail, and exceptional customer service. Their services include kitchen remodels, bathroom renovations, custom decks, new build additions, finished basements, and bespoke projects.
Problem Statement
The primary challenge was generating high-quality leads while minimizing the cost per conversion (CPC).
Goals
The client’s goal was to increase the number of qualified leads to fuel business growth while keeping the cost per lead (CPL) as low as possible.
Strategy
Initially, we launched the campaign with a manual CPC bidding strategy, but the number of conversions was lower than expected. To improve performance, we revised the ad copies, added high-intent keywords, and switched the bidding strategy from manual CPC to maximize conversions. This change resulted in a 73% increase in conversion rate and a 17% improvement in click-through rate (CTR), generating 982 leads within the first 6 months.
Best Performing Ads
The best-performing ad featured Responsive Search Ads (RSA) with calls to action like "Call and lead forms." It was optimized for visibility and engagement, which significantly boosted overall lead generation.
Detailed Results
Our strategic campaign optimization and continuous performance monitoring delivered outstanding results. We successfully increased the number of leads while reducing the CPL. By implementing automated bidding strategies and considering business models and seasonal variations, we achieved substantial improvements in lead quality and cost efficiency.
Final Outcome
Specifically, we increased lead generation from 567 leads in the initial months to 982 leads in the later months.
Conclusion
Through a strategic and data-driven approach to Google Ads management, the client experienced significant growth in lead generation while effectively managing and reducing costs. This case study highlights the effectiveness of targeted advertising and continuous optimization in achieving business growth objectives.
Kamloops & District Elizabeth Fry Society
Services Provided: Social Media Management & Engagement
Organization & Background
Kamloops & District Elizabeth Fry Society is a non-profit, charitable organization providing services to people who are, or could be criminalized, with an emphasis on the needs of women and youth. The Society provides education, advocacy, capacity building and safe, secure affordable housing.
The Challenge
Kamloops & District Elizabeth Fry Society is a non-profit, charitable organization providing services to people who are, or could be criminalized, with an emphasis on the needs of women and youth. The Society provides education, advocacy, capacity building and safe, secure affordable housing.
Kamloops EFry’s challenge was that during COVID-19 pandemic, and the subsequent cancellation of in-person events, they had lost an important opportunity to be in touch with the community. They were finding it difficult to raise awareness of their programs and services in a world that was changing too fast. The organization had to change direction and increase their online presence, which would help not only the community but to achieve their fundraising goals.
The Solution
Elena implemented a Social Media Management and Engagement strategy for Kamloops EFry.
The Result
Regular posting, and engagement on Facebook & Instagram delivered a growth of 154% growth of followers on Instagram, and 74% followers growth on Facebook within a year. We also ran local influencer campaigns that contributed to growth of local reach and donations. Thanks to our outstanding social media skills, Kamloops EFry was able to make it through the difficult pandemic times more confident than ever that their community needs them and supports them.