Overview

Elite Events BC, a Kamloops-based event planning company offering mobile bartending services, was already serving weddings and events throughout Salmon Arm, Merritt, and Kamloops. However, despite their presence in the area, Google’s AI Overview wasn’t recognizing or citing them for relevant searches - especially around bartending services in Salmon Arm.

About the Client

Elite Events BC is a well-established wedding and event planning company based in Kamloops. In 2022, they expanded their offerings to include mobile bartending services for weddings, corporate parties, and private events across the region.

Strategy

Elite Marketing Projects implemented a focused, AI-aware local SEO strategy:

• Researched and integrated localized SEO keywords across their website (e.g., “event bartenders Salmon Arm”)
• Posted a social video on Facebook & Instagram using captions related to bartending, showing the team actively bartending at a real Salmon Arm garden party
• Wrote a keyword-rich blog post highlighting that same event, tying in relevant local phrases and service details
• Ensured the site content and media were formatted in an AI Overview–friendly way, prioritizing clarity, authority, and relevance

The Results

Within just 3 days, Elite Events BC began appearing in AI Overview search results for multiple bartending-related queries in Salmon Arm. Their visibility in Google’s AI summaries not only improved SEO performance, but also positioned them as a credible, cited service provider in a highly competitive area.