“Work smarter, not harder.” – Allen F. Morgenstern
Geofencing Marketing Ads
That Put Your Business In Front of the Right People - At the Right Moment
Reach the right people - based on where they actually go in real life.
What Is Geofencing Advertising?
Geofencing advertising lets you draw a virtual boundary around any real-world location — a competitor's store, a trade show, a hospital, a mall — and serve your ads directly to the people who physically walk through it. We run geofencing campaigns for businesses across Canada and the United States. Just 2.2 cents CAD per impression.
Geofencing advertising is a location-based marketing strategy that uses GPS and mobile data to create a virtual boundary — called a geofence — around a specific physical location. When someone enters or spends time inside that boundary, they become eligible to receive your ads directly on their mobile device. Those ads follow them across apps, games, news sites, and mobile browsers — reaching them throughout the day, not just when they're standing at that location.
You choose the locations. We set the fences. Your ads find the people.
Elite Marketing Projects is a geofencing marketing company serving small and medium-sized businesses across Canada and the United States. Whether you're targeting competitor locations in Vancouver, trade show venues in Toronto, or retail zones in Chicago or Detroit, we build geofencing campaigns that reach the right audience — based on real-world behaviour, not guesswork.
What Makes Geofencing Different From Regular Digital Ads
Regular digital ads target people based on who they might be - their age, interests, or browsing history. Geofencing targets people based on where they actually go. That's a fundamentally different level of intent. Someone walking into a competitor's store, attending a trade show in your industry, or visiting a hospital emergency room is demonstrating real-world behaviour - and that behaviour tells you far more about what they need than any demographic profile.
How Geofencing Advertising Works
| Step 1
Choose Your Target Locations
Tell us where your ideal customers are. Competitor locations. Trade shows. Events. Malls. Hotels. etc. You can target up to 25 locations simultaneously — anywhere in Canada or the United States. |
Step 2
We Build Your Geofences
We create a list of locations to target and send it to you for approval. Once approved, we draw a precise virtual perimeter around each location you want to target. |
Step 3
Your Ads Reach People Who Were There
When someone's device is detected inside a geofence, they become part of your audience. Your ads are then served to them across thousands of apps, websites, and news sources — reaching them while they're on the go, at home, or anywhere in between. You only pay for impressions delivered to people who physically visited the locations that matter to your business. |
What Locations Can You Geofence?
Geofencing works for any business that knows where its ideal customers spend time. Here's what businesses across Canada and the United States are targeting:
|
Competitor Locations
Draw a geofence around a competitor's storefront. When their customers visit, your ads start following those people — introducing your business before they make a decision. This is called competitor conquesting, and it's one of the most effective geofencing strategies available.
|
Trade Shows and Events
Target event venues and conference centres during industry events. Reach attendees during and after the event — without paying for a booth.
|
Retail and Commercial Zones
Target shopping malls, big-box stores, home improvement centres, and commercial districts to reach people in active buying mode.
|
|
Hospitals, Clinics, and Care Facilities
Healthcare businesses use geofencing to reach patients, families, and referring physicians at medical facilities.
|
Neighbourhoods, Postal Codes, and Zip Codes
Target specific residential areas, business districts, or zip/postal codes anywhere in your service area — whether that's a single city or multiple markets across North America.
|
Your Own Location
Retarget people who have already visited your business — reinforcing awareness and bringing them back.
|
Transparent Geofencing Pricing
2.2 cents CAD per impression
Minimums apply. A one-time setup fee applies. If you need us to design your ads, we build them in all seven required formats - ad design is quoted separately. If your campaign needs a dedicated landing page, our
web design team can build one for you as an add-on.
No hidden platform markups. What you see is what you're buying.
At 2.2 cents per impression, your effective CPM (cost per 1,000 impressions) is approximately $22 CAD.
Here's how that compares to other advertising channels:
| Channel | Typical CPM | Targeting Quality |
|---|---|---|
| EMP Geofencing Best Intent | ~$22 CAD | People who physically visited your target locations |
| Meta (Facebook/Instagram) | ~$11–$14 | Interest and demographic-based; no physical location intent |
| TV / Connected TV | ~$15–$60 | Everyone watching a program in a region |
| Google Display | ~$4–$12 | Broad audience; significant waste on irrelevant viewers |
| Radio | ~$5–$13 | Broad local listenership; no targeting beyond station and time |
| Billboards | ~$1–$3 | Massive reach, zero behavioural intent |
| Direct Mail | ~$250–$1,500 | Household-level; expensive per impression |
Why $22 CPM Beats a $14 CPM Every Time
Meta can look cheaper at $11-$14 CPM. But Meta is targeting people who an algorithm thinks might be interested in what you offer.
Geofencing is targeting people who showed up at the locations that matter to your business.
You're paying slightly more per impression, but for a fundamentally more qualified audience.
TV and connected TV often cost the same CPM as geofencing, or more. The difference: TV tells you how many households saw your ad. Geofencing tells you exactly which locations, which postal codes or zip codes, and which audiences engaged - and you can see click-through rates by individual fence.
That's a level of accountability TV cannot match.
Radio typically runs $5–$13 CPM - cheaper than geofencing on paper. But like TV, you're buying a time slot and a station format, not a specific audience. Radio has no way of knowing whether a listener is a contractor in active project mode or someone with zero connection to your business.
And there's no click, no engagement data, and no way to measure which part of your audience actually responded.
Geofencing vs Meta Ads vs TV vs Radio:
Which One Is Right for Your Business?
Meta Ads are powerful for building audiences based on interests, demographics, and lookalike profiles. They're excellent for social engagement and top-of-funnel brand awareness to a broad group.
The limitation: most impressions are drive-by views in a crowded newsfeed.
Meta's algorithm
infers intent from profile data - it
cannot know that someone is actively standing in a competitor's store or shopping at a trade show right now.
TV & Streaming Ads
TV and streaming ads deliver mass awareness and strong recall. For major brand campaigns reaching large regional or national audiences, TV earns its place.
But TV is sold on GRPs - a reach-times-frequency
metric that tells you how many households saw the spot, not who they were, whether they were relevant, or whether they engaged. You know the show, the region, the time slot. You don't know which trade audiences, which store locations, or which communities responded.
Radio Ads
Radio reaches a broad local audience and works well for brand recall in specific markets. CPMs typically run $5-$13, making it one of the more affordable traditional channels.
The limitation is the same as TV - you're buying a time slot and a station format, not a specific audience type. You can target by region and demographic profile, but radio has no way of knowing whether a listener is a contractor, a homeowner in active project mode, or someone with no connection to your business whatsoever.
And unlike geofencing, there's no click, no engagement data, and no way to measure which part of your audience actually responded.
| Geofencing Advertising
Geofencing sits in a different category. It starts with real-world behaviour — not profile data, not viewing habits — and builds your audience from people who physically visited the places you care about. It delivers measurable results at the fence level: which location drove the most impressions, which postal codes or zip codes responded, which creative performed best. It gives you TV-level reach within a targeted area, Meta-level digital reporting, and a layer of physical-location precision that neither channel can offer. |
When Geofencing Is the Right Call
|
| Pair Geofencing With Google Ads for Full-Funnel Coverage
Geofencing builds your audience from real-world behaviour. Google Ads captures those same people the moment they search for what you offer. Together, they cover the full funnel — awareness and intent — so your business shows up at every stage of the decision. Ask us about running both. Google Ads → |
Better Together — Combining Meta Ads and Geofencing
Many of our clients run Meta Ads and geofencing simultaneously — and it's one of the smartest strategies we recommend. Meta builds broad awareness and retargets people based on interests and behaviour. Geofencing captures high-intent audiences based on where they physically go. Together, they create multiple touchpoints across the buying journey — someone might see your Meta ad at home, then encounter your geofencing ad while out at a competitor's location, or vice versa. The combination consistently outperforms either channel running alone. Meta Ads → |
Real Campaign. Real Results.
Government Awareness Campaign - Trans Mountain Pipeline (Surrey, Coquitlam & Burnaby, BC)
The Goal
Reach trades workers, landscapers, contractors, and home improvement audiences across Metro Vancouver with an infrastructure awareness campaign - without paying for blanket national TV or print.
The Strategy
We built geofences around equipment rental yards, fencing companies, Home Depot and RONA locations, and landscaping suppliers across Surrey, Coquitlam, Burnaby, and Port Coquitlam. These are the locations where the right audience - contractors and property-care professionals.
The Results
- 102,000 total impressions across two campaign areas per month (Surrey and Coquitlam/Burnaby), evenly split for balanced regional coverage.
- 292 total clicks across both campaigns
- Average CTR of 0.28-0.29% — strong performance for a pure awareness objective
- Top-performing fences exceeded 0.6-0.7% CTR
- Ads appeared across everyday apps and media — mobile games, fitness apps, local news outlets, and lifestyle content — reaching people in natural daily moments, not just ad-heavy environment
The Takeaway
The campaign reached exactly the audience that mattered — people working in construction and property maintenance — and proved it with click-through data by location. The client could see precisely which stores and trade sites drove the most engagement. That's something traditional media simply cannot show you.
What Our Clients Say About Geofencing
Antonio De Leon
Google Review
We contacted Elite Marketing Projects to run Facebook ads for recruiting apprentices (we are a home services company). Elena suggested to try geofence ads instead and we decided to give this a try. It worked wonders for us! They designed the ads as well. Very happy with them & will use them for all of our recruiting from now on. Highly recommend.
Pablo Jam
Facebook Review
We are totally impressed with Elite Marketing Projects exceptional service and expertise. From the very beginning, their team demonstrated thorough understanding of our needs and crafted a smart advertising strategy that included Meta ads and Geofencing ads. Their strategy aligned perfectly with our goals and as a result our business is growing! I highly recommend them!
John Son
Facebook Review
We spoke with Elena about Meta Ads, ended up adding geofencing advertising as well. The results were outstanding. We got 253% more visits to our shop in the first month! Things keep getting better. We are very happy with their work.
Mary Marshall
Facebook Review
We are doing geofencing marketing ads. This is our 3rd campaign and we are very happy with the results & to work with them. Their communication is top level, compared to other agencies we've worked with. The reports are comprehensive and the results are excellent!
Geofencing Marketing Examples: How Businesses Use It
Geofencing marketing works across industries in Canada and the United States.
Here are real-world examples of how businesses are using location-based advertising today:
Assisted Living and Senior Care
Senior care providers geofence hospital emergency rooms, rehabilitation centres, and competing care facilities to reach families actively researching care options. This approach consistently delivers in-person tours for regional facilities that commit to sustained campaigns.
Gyms and Fitness Centres
Fitness centre geofencing is one of the most proven competitor conquesting strategies in local advertising. Businesses target competing gyms to introduce their offer to people who are already invested in their health — reaching them at the exact moment they're thinking about fitness.
Hotels and Hospitality
Hotels use geofencing for bookings, staffing campaigns, and conference targeting. Hotel geofencing campaigns reach event attendees, experienced hospitality workers at competing properties, and travellers in active booking mode.
Contractors and Home Services
Home services businesses geofence Home Depot, RONA, Lowe's, and other home improvement stores — catching homeowners in active project mode, right when they're most likely to need a contractor, landscaper, or renovation specialist. Pair this with our Google Ads services to capture homeowners actively searching for help, too.
Retail and E-commerce
Retailers target competitor store locations and nearby shopping districts to reach active buyers and conquest market share in real time across Canada and the US. Many retailers combine this with social media management to keep new visitors engaged after they click.
Healthcare and Clinics
Clinics, physiotherapy practices, and wellness providers geofence hospitals, emergency rooms, and specialist offices to reach patients and families during care-seeking moments.
Real Estate
Real estate agents and developers target open houses, competing developments, and high-value neighbourhoods and zip codes to stay top-of-mind with active buyers across North America. A strong web design presence helps convert that traffic once they click through.
Professional Services and Government
Law firms, financial advisors, government organizations, and infrastructure companies use geofencing to reach decision-makers, trades professionals, and stakeholder communities — with full reporting on which locations and communities engaged. Our AI automation services make sure no inquiry from a campaign like this goes unanswered.
Why Choose Elite Marketing Projects as Your Geofencing Marketing Agency?
Elite Marketing Projects is a geofencing marketing agency serving businesses across Canada and the United States. We are not a platform. We are a strategy partner who makes the same location-based advertising technology used by major brands accessible to small and medium-sized businesses — without enterprise-level complexity or pricing.
Full Transparency
You get campaign reports showing impressions, clicks, CTR, and performance by individual fence, creative, and postal code or zip code. You'll always know exactly what your campaign delivered and where.
Never Miss a Lead
Geofencing drives awareness and clicks. Our
AI automation services
make sure every lead that comes in gets followed up - automatically, every time. No lead falls through the cracks.
Including AP News, NBC, CBS, Barchart, TechBullion, NewsBreak, and StreetInsider. We've built our reputation on real results for real businesses.
Creative That Converts
Ads that reach the right people still need to say the right thing.
We build your ads in all seven required formats.
Don't have creative yet? Our
graphic design team handles ad design from concept to final files - built for geofencing specs.
Transparent Pricing at 2.2 Cents CAD Per Impression
A straightforward per-impression rate with no hidden platform markups. A one-time setup fee applies; ad design and landing pages are available as add-ons. Minimums apply - we'll walk you through exactly what your campaign investment looks like on our
free consultation call.
Geofencing Advertising: Frequently Asked Questions
What is geofencing advertising?
Geofencing advertising is a location-based marketing method that creates a virtual boundary around a real-world location. When someone's mobile device is detected inside that boundary, they become eligible to receive your ads across apps, websites, and news sources. Businesses in Canada and the United States use geofencing to target competitor locations, events, trade shows, retail centres, and any location where their ideal customers spend time.
What is a geofencing marketing company?
A geofencing marketing company sets up, manages, and optimizes location-based ad campaigns on behalf of businesses. This includes selecting target locations, building geofences, creating or reviewing ad creative, and reporting on campaign performance.
Elite Marketing Projects is a geofencing marketing company based in Canada, serving clients across Canada and the United States.
How much does geofencing advertising cost in Canada?
Elite Marketing Projects charges 2.2 cents CAD per impression for geofencing ads — an effective CPM of approximately $22 CAD. A one-time setup fee applies, and ad design and landing pages are available as add-ons. Minimums apply — contact us for details.
Unlike many geofencing providers that require $10,000-$20,000 per month minimum spends on enterprise platforms, we have structured our pricing to be accessible to small and medium-sized businesses across Canada and the US.
How accurate is geofencing targeting?
Geofencing uses GPS and mobile device data to detect when someone enters a predefined location boundary. Modern geofencing can be drawn as tightly as the footprint of a single storefront. Accuracy depends on factors like device GPS quality and mobile data availability, but the technology reliably identifies people who visit target locations — not just people who pass nearby.
Can geofencing target competitor locations?
Yes. Competitor conquesting is one of the most common and effective geofencing strategies for businesses in Canada and the United States. By drawing a geofence around a competitor's location, you can serve ads to their customers — introducing your business to an audience already in the market for what you offer. This is legal, effective, and one of the highest-intent targeting methods available in digital advertising.
Can geofencing target competitor locations?
Yes. Elite Marketing Projects runs geofencing campaigns across both Canada and the United States. If your business serves US markets or you want to reach audiences in specific US cities, states, or zip codes, we can build and manage those campaigns.
Our platform supports North American targeting without geographic restriction.
What is the difference between geofencing and regular digital ads?
Regular digital ads like Meta or Google Display target people based on demographics, interests, and browsing behaviour — what an algorithm thinks someone might want.
Geofencing targets people based on where they physically go. Someone who walks into a competitor's store, attends an industry trade show, or visits a hospital is demonstrating real-world intent that no demographic model can match.
What is a geofencing marketing strategy?
A geofencing marketing strategy defines which locations to target, when to run campaigns, which creative messages to serve, and how to measure results. Effective geofence marketing strategies focus on locations where high-intent audiences naturally gather — competitor stores, industry events, specialty suppliers, or high-traffic retail zones. The best strategies are paired with a clear conversion goal: driving store visits, generating landing page visits, building awareness, or conquesting competitor customers.
What are some geofencing marketing examples?
Competitor conquesting — A gym, dealership, restaurant, or retail store geofences competitor locations and serves ads to those visitors over the following weeks. Someone shopping around at a competing business becomes part of your audience the moment they walk through the door.
Event and trade show targeting — A photographer geofences a wedding show venue and reaches engaged couples on their phones throughout the event — without renting a booth or being there in person. The same approach works for any business whose ideal customers gather at a specific event or venue.
Neighbourhood and community targeting — Home service businesses like plumbers, restoration companies, painters, electricians, and landscapers geofence specific neighbourhoods, buildings, or community areas to reach local residents with targeted offers.
Seasonal and reactive campaigns — A business selling fans or air conditioners can geofence competitor stores and parking lots ahead of a forecasted heat wave, reaching people in active buying mode at exactly the right moment.
Government and infrastructure awareness — Organizations targeting trade industry locations to deliver public awareness campaigns to exactly the right professional audience — as we did for the Trans Mountain Pipeline campaign in Metro Vancouver.
Is geofencing advertising worth it for small businesses?
Yes — if you know where your customers are.
The biggest misconception about geofencing is that it's only for big brands with big budgets.
In reality, geofencing is often more valuable for small businesses because it eliminates wasted reach. Instead of paying for broad awareness across an entire city, you pay only for impressions delivered to people at the specific locations that matter. At 2.2 cents CAD per impression, it is one of the most cost-efficient high-intent advertising options available to small businesses in Canada and the United States.
Ready to Put Your Ads Where Your Customers Already Are?
Book a free consultation. We'll walk through your target locations, campaign goals, and what a geofencing strategy would look like for your business — whether you're serving customers in Canada, the US, or both.