Social media business strategy that is rarely used by business owners could earn you more business

In my experience as a business owner, I see many examples of businesses not using good business sense when it comes to social media. Let me explain this with an example.

If I have a photographer businesses, that specializes in shooting weddings, I would use strategic business engagement for my social media. My market is overflowing with photographers. There are so many, it is truly hard to gain a significant market share. Yet, many photographers don't use solid business strategy when it comes to earning their market share on social media.

Before I continue, my name is Elena Markin, I am the founder of Elite Marketing Projects - a full service digital marketing agency. We help business owners convert clicks into success stories.

Here is what I would do on social media to make sure I gain competitive advantage if I was a wedding photographer.

1. I will start thinking of where my clients are on social media. One important potential group of clients would be recently engaged couples.
2. I will consider where are they in the wedding planning process: they are most likely looking for - venues, wedding planners, wedding decor, catering, wedding dress.
3. Knowing this, I would go and follow all the social media accounts of these industry service providers in my area, make sure I like their posts and comment on their content regularly. This would significantly increase my chances of potential brides-to-be checking out my work and potentially booking me for their wedding.

Many industries are quite clicky. Business owners often feel they would be "cheating" on the companies they usually do business with. But honestly, business is business. While we all have our personal preferences, different customers like different things. It doesn't matter who you personally prefer, what matters is that you are where your potential clients are.

Look after your business and your business will look after you.

Did you find this useful? Let me know in the comments, and follow Elite Marketing Projects on Social Media for more.

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For a personalized consultation or if you want to learn more about how Elite Marketing Projects can enhance your digital marketing strategy, reach out to us today. Email us at elena@elitemarketingprojects.com or give us a call at 1-778 220-1879. Our team is eager to help you reach your business goals.